I’ve been super busy lately! What have I been up to? Well, Eric and I have been working to completely revamp our products for BrianaDragon creations on Zazzle. It’s a lot of work, but it was long overdue.
First we decided that there are products we just don’t want to carry anymore. They don’t seem to sell well, and we never cared for them much, like trucker hats and certain ornaments. We’re removing those items from the shop. We also decided that we’re no longer going to carry baby, child or pet items. We mostly cater to a mature audience, so it didn’t seem really appropriate. A lot of products got chopped.
Next we went through all the products that Zazzle has to offer and thought rather hard about what we really want to carry. What do we want to sell? What do we think our customers would like? From that we built a new template with about 90 products. We used to have four templates with a few hundred items, but it was just too much and a lot of it didn’t look good. Our audience isn’t really going to want our designs on golf club covers and wine charms anyway. So, we’ll carry fewer types of products, but I think it’ll be a good thing in the long run.
See, we’re going to recreate every product from the new template and make them look really amazing. No more settling for an image being a little off center, no more parts that the customer can’t customize, no more plain white backgrounds (unless that looks the very best). This time everything is going to be top-notch.
The new template is over half done and we’ll hopefully be getting new products in next week. Zazzle is a little slow to approve designs, but we’ll be creating new stuff very soon and promoting it for all to see.